Entercoms empowers corporations to extract real value from their service and supply chain. Leveraging advanced technologies such as Artificial Intelligence and Machine Learning, the Entercoms platform and proprietary technology deliver the ability to maximize revenue and drive greater control over business outcomes while minimizing risk. As a digital technology and services company, Entercoms achieves true transformation of the entire service chain through business-driven IP, analytical models, domain expertise, operations support services and cross-industry best practices. By integrating data and decision-making across parts planning, support channels, customers and the installed base, the impact to business outcomes exceeds the sum of individual tools and functions.

Entercoms has its roots in Data Science starting back in 2008 when we introduced our proprietary solutions and unique engagement model which has enabled global leaders to achieve visibility and control over the key levers of their service operation. Our customers become more predictive and proactive and their services are more agile and better suited to the needs of their customer. This is the expected outcome in attaining true service chain transformation.

Entercoms transforms service chains through our unique mix of IP technology, non-disruptive engagement model, outcome and performance-based managed services, and rapid time to value. This has earned Entercoms the distinction of being listed as one of Gartner’s Cool Vendors in Supply Chain Services, 2016. We have also achieved “Winner’s Circle” membership in the HfS Blueprint Report for our innovation-driven business while our industry leadership and vision have earned us the recognition of the Ernst & Young’s Entrepreneur of the Year Award.

Leadership Team

Nitin Ahuja
Chief Executive Officer

As Chief Executive Officer, Nitin’s focus is on driving synergies between our Sales, Operations and Digital/Solutions functions with deep focus on enabling high value growth.

Nitin has over 20 years of experience in technology and the enterprise software industry. Starting his career at Xerox, Nitin led one of the first successful engineering outsourcing projects in India. In 1995 he founded Anavidere Technologies, one of the first companies to employ an application service provider model, providing hosted warehouse management solutions to small and mid-sized businesses. In 2001, he went on to found ECMi to develop solutions for collaborative performance management in supply chain operations. Rising demand among partners and rapid growth eventually led to the company’s evolution into Entercoms as we know it today.

Nitin holds an MBA from the Institute of Management Development and Research, Pune, India.

Rahul Singh, Ph.D
Chief Digital Officer

As Chief Digital Officer, Rahul’s focus is on bringing innovative and scalable digital solutions to the market, and continuing to grow our industry leadership in this area.

Rahul is a recognized leader in the supply chain industry with over 15 years of experience conceptualizing, designing, building, and implementing innovative solutions. Prior to Entercoms, he held senior program management and product marketing roles at i2 Technologies, working with Fortune 500 companies in the high-tech, retail, consumer packaged goods, and automotive sectors. His contributions to cross-industry product innovations span the areas of business intelligence, enterprise performance management, B2B collaboration and demand fulfillment.

Rahul holds an MS in Industrial Engineering from the Indian Institute of Technology in Kanpur, India, and a Ph.D. in Operations Management from the Graduate School of Business at the University of Texas. He is also published in professional journals for his research on the economics of product line design.

Gavin Murphy
Chief Operating Officer

As Chief Operating Officer, Gavin’s focus is on efficiently offering best in class operational delivery, account management, and program management capability to our customers.

Gavin joined Entercoms in 2012, where we leverage his expertise in Global Operations and Program Management. He kicked off his career in supply chain management handling the planning and procurement activities of silicon wafer fabrication operations for General Semiconductor in Ireland, before assuming overall responsibility for procurement. In 2001, he joined Flex to learn the EMS business, serving in supply chain management roles for the company’s manufacturing division in western and northern Europe. He later moved to the Services division where he ran logistics, planning, and procurement for 27 supply chain operations across three major geographies for the division’s forward logistics, postponement, reverse logistics, and repair operations.

Prashant Keshri
Chief Financial Officer

With over 17 years of experience in Finance, Prashant possesses considerable experience in Financial Planning and Analysis, International Transfer Pricing, International Taxation, Working Capital, Treasury & Forex Management.

He holds expertise in strategy execution and driving operating efficiencies in high-growth environments. A commerce graduate from Delhi University, Prashant is a Fellow Member of the Institute of Chartered Accountants of India and holds a Master’s degree in Business Finance. Prior to joining Entercoms, he has worked with other industry leading companies such as IBM, Emptoris, Zensar Technologies, and Bharti Airtel.

Lance Johnson
Senior VP, Global Operations

In his Global Operations role, Lance operates closely with Solutions, Account and Program Management as well as all of our global delivery centers to ensure that our Customer delivery commitments and efficiency goals are exceeded.

Lance joined Entercoms in 2009, bringing with him over 20 years of experience in Aftermarket Service Support. He started his career at Hughes Aircraft Company as a member of their technical staff where he quickly found his passion in the area of Total Quality Management. He then worked with the Exabyte Corporation where he was responsible for the Services Repair Organization, and subsequently joined Sun Microsystems where he served as the Global Supply Chain Planning Director and ran global planning activities, led process and systems improvements in various Global Supply Chain initiatives and drove significant process efficiencies through the use of Six Sigma and other tools.

Lance earned his BS in Electrical Engineering from the University of the Pacific.

Rajnesh Kumar
Senior VP, Global Delivery
General Manager, India

Rajnesh is responsible for business development for APAC, ensuring we are positioned to deliver to Global Customer requirements and to achieve our standardization and platforms usage goals at our delivery centers.

Rajnesh joined Entercoms in 2006, with over 17 years of functional experience in supply chain management, operations and consulting under his belt. He has worked with Fortune 500 companies in EMEA, APAC and the US in the hi-tech, automotive, industrial, and retail sectors where he was instrumental in driving strategic operations excellence among delivery teams with a focus on system/process re-engineering and inventory optimization for companies including Oracle, GE Oil and Gas, KONE, NACCO, Honda, Tata Motors, and Bennett and Coleman.

Rajnesh holds an MBA in Marketing and Finance from Symbiosis Institute of Management Studies, Pune.

Phil Wahl
VP, Sales Enablement

Phil works closely with Operations, Solutions, Sales, Account and Program Management to ensure that our Customer offering is aligned with market requirements.

Phil joined Entercoms in 2010, contributing 25 years of deep industry experience as a supply chain expert across a variety of functions including C-level sales and consulting, program management, strategic planning, marketing operations and process improvement. He started his career path in the area of total quality management at Hughes Aircraft Company, and then at Exabyte Corporation, demonstrating the positive impact of process implementations on key business metrics. Prior to Entercoms, he held a number of leadership roles at Sun Microsystems, leveraging technical, managerial and communication skills towards the coordination and strategic betterment of complex processes and functional interrelationships.

Phil earned his BS in Industrial Management from the University of Wisconsin – Platteville, and has often been invited as a presenter in a variety of industry leading forums and national seminars.


Our proprietary technology and solutions are built to address the key challenges of your service chains.

Engagement Levels

Our managed services and solutions drive your business's outcomes in our three impact areas of focus.


Entercoms' deep domain expertise covers various service supply chain models across multiple industries.